Star Wars Assignment - Audience Research


Audience research

For the Star Wars franchise the typical audience is likely male with the ages between 18-44 years old, that watches science, history and horror TV shows. Audience research is defined as communication research that is conducted on specific audience members to get information about attitudes, knowledge, interests, preferences or behaviours with respect to prevention issues. The reason why research is done is so that the producer can get a better idea of what the audience would want unless it's a waste of time making something that nobody would want.

There are many categories in which many audiences fit into, these include income, profession, life cycle stage, age, gender, behaviours and demographics. There are many ways that these categories are represented such as in surveys and interviews, for my target audience it is mostly aimed at male teenagers to early-mid twenties and also females aged at 25-30 but it is not specifically aimed at that age.

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